Amber Group


February 2021

Amber Group, a plumbing & heating company wanted to rebrand their company as they had just started expanding into property maintenance and were looking to open a merchant shop. 


Their old logo was very typical of a heating and plumbing company and they wanted to keep these values but create something more modern and personalised to them. We decided that the A and G of ‘Amber Group’ fitted nicely together to create the water droplet and flame shape. Using the bright orange and electric blue colouring illustrates the water (plumbing) and fire (heating) that makes up their company. The new logo also accompanies a window and chimney within the A (as the shape of the apex is almost like the roof of a house) which shows the new property maintenance side of the company.