Queen's Orchard eLiquids: Concept Brand.
This eLiquid brand focuses on botanical juice flavours, hinted at through the name “Queen’s Orchard”. The design of the brand, uses colours and imagery intended for all genders, so it becomes a very universally used vape juice brand. The focus on the flavours is seen evidently on the packaging for every variation. eLiquids are bought based on the flavour therefore this one was one of the main features we chose for the packaging design.
The illustrations have been created in a very traditional engraving style with a pop of colour. This traditional style was something we wanted to bring forward in the design as it is very much in keeping with the botanical idea, but also creates a much more classic look which botanical vape brands push forward opposed to the bold, graffiti style of other eLiquid brands.